In the early 1980's I was a club angler in the Bearwood area of Birmingham, and when the local angling shop, closed I was aware of the need for a tackle shop in the area. When I first opened I was in partnership with Mark Downes, who was the youngest ever angler to fish for England. He has now grown through the ranks to become England manager. At that stage both of us were members of the "Starlets" match group, who were one of the best 3 teams in the country at that time.

We launched a mail-order side to business after 2 years which soon became very successful and continues to grow. We excelled and became the biggest Pole selling shop in the country, where we remain today, as acclaimed by our peers.

After about 5 years Mark was bought out as he pursued his competitive angling career. We remain good friends. The shop established a reputation for employing knowledgeable people with a no-nonsense approach to fishing, and for selling good stock at good prices.

Kings Heath was opened in October 2000 after many requests, and have happily served keen fishermen there ever since. You won't get sold something in a Fisherman's Friend shop that doesn't work or you don't need, as we trial and test everything we stock to make sure the manufacturer's claims hold true. You won't be "sold" a product as apposed to being offered good advice and left to make your own mind up With lots of great new products at excellent value for money, we know you'll find lots to entice you or to help find that special gift for a fishing friend, all from the comfort of your home via our secure on-line ordering web site.

Tight lines

Tony Troth

Write to us at:
Fisherman's Friend (B'ham) Ltd
31 ABBEY ROAD
SMETHWICK WARLEY
WEST MIDLANDS B67 5RA